Sea Shepherd
Since 2020, TRIWA has partnered with Sea Shepherd to support their direct-action missions against illegal fishing and marine habitat destruction. Through the "Time for Oceans" initiative, TRIWA creates watches made from recycled ocean plastic, with 22% of the sales donated directly to Sea Shepherd's global fleet.
These funds totaling over €60,000 thus far help keep ships at sea to protect marine wildlife and remove dangerous ghost nets. This collaboration turns recycled waste into a tool for environmental activism by funding the urgent work of safeguarding our oceans.
Humanium
In 2018, TRIWA launched a landmark collaboration with the Humanium Metal Initiative to transform illegal firearms into symbols of peace. Through this partnership, confiscated weapons from conflict-torn regions were melted down and repurposed into high-quality watches made of Humanium Metal. The Humanium Metal initiative has successfully facilitated the destruction of over 12,000 firearms.
A portion of the proceeds from every watch sold was donated to IM Sweden's Development Partner to support victims of armed violence and rebuild societies affected by conflict. By turning a destructive force into a functional tool for change.
SSAB
In 2022, TRIWA partnered with SSAB, Sweden's largest steel producer and a global leader in high-strength steel, to create the world's first consumer product made from fossil-free steel. This "Time for Decarbonization" initiative addresses the steel industry's 7% contribution to global carbon emissions by utilizing revolutionary HYBRIT technology to replace coking coal with fossil-free hydrogen. Each watch case is crafted from fossil-free steel powder from SSAB Oxelösund, featuring an industrial design inspired by raw steel production.
By showcasing this material in a commercial timepiece, both brands aim to prove that fossil-free alternatives are viable today and inspire a shift toward a carbon-neutral future. This collaboration demonstrates how even the largest traditional industries can be transformed through bold action and purposeful sustainable innovation.
Non-Violence
In the beginning of 2026, TRIWA and The Non-Violence Project (NVP) joined forces to launch the "Norrsken" watch. A timepiece designed to turn the aesthetics of conflict into a manifesto for peace. Crafted by a rugged craftsman, this watch uses a rough look, a revolver-chamber crown, and signal red details to build an intensity that demands attention, directing focus towards the piece's peaceful message.
The partnership is rooted in Non-Violence's evergreen mission to combat violence in all its forms, a mission that TRIWA, through this collaboration, has become part of. The impact of the Norrsken watch extends far beyond the wrist: a portion of all watch sales is directly donated to Non-Violence and is used to fund their educational programs. These programs empower the next generation with conflict resolution skills and empathy training, helping them choose non-violence in their lives.
With NVP aiming to have educated 20 million people by 2030, wearing the Norrsken is a commitment to a future where strength is defined by composure rather than violence.