Founded in 2007, TRIWA is a young and independent watch and accessory brand dedicated to transforming the perception of the status symbol into a symbol of style. All TRIWA watches and accessories are born in our creative studio in Stockholm, where the city’s stark landscapes, diverse architecture and inquisitive people are the foundation for innovation. Each TRIWA product is a thoughtful juxtaposition of classic silhouettes, Swedish contemporary design and curated materials.
With one eye on fashion, and the other on design, we create the products we want to wear ourselves. We like to think that TRIWA is a movement much like time itself – always evolving, never standing still.
Founded: 2007 by four friends (still operational and still friends)
Idea: Transform the industry of watches (TRIWA) through contemporary design, modern distribution and creative marketing
Distribution: 1200 retailers in 20 markets
Office: Studio in central Stockholm which houses a team of 18 people
Portfolio: Watches, watch bands and sunglasses
Design philosophy: We only design what we want to wear ourselves